Promotional Currency, PlayPhone Partnership Helps Brands Dial into Consumers
PC to develop promotional programs using PlayPhone's mobile content solution


/Advertising Marketing News Articles/ - FRISCO, TX, July 03, 2008 - Promotional Currency (PC), a marketing strategies firm that specializes in innovative digital entertainment promotions, has teamed with PlayPhone, the pioneer of direct-to-consumer mobile content distribution, to develop unique, fixed-cost mobile content promotions for consumer brands.

The PlayPhone partnership enables Promotional Currency to design promotions that make it possible for brands to give consumers their choice from thousands of top ringtones, music tones, games and wallpaper images - and deliver it though a single PIN that can be distributed in-pack, on-pack or via a custom-branded card..

"PlayPhone is a perfect partner for us because they have built one of the most extensive mobile content libraries available, have designed a solution that lets consumers choose the type of content they want, and have developed a consumer friendly delivery mechanism  which is critical in the promotional environment," notes PC President Barry Schaffer, whose company facilitiated over 350 digital content promotions in 2006. "By combining our proprietary risk underwriting service and our extensive experience in designing innovative turnkey solutions, we can offer consumer brands a one-stop shop for digital entertainment promotions."

Sherry Herman, VP of Sales for PlayPhone, says her company is excited about the partnership with Promotional Currency, which she says enables PlayPhone to greatly expand its reach into the promotional market.

"Promotional Currency brings to the table a wealth of knowledge and experience in the promotional industry, along with established sales channels that understand the power of mobile content promotions," notes Herman. "It's a win/win alliance that gives consumer brands the complete solution they need to drive results."

About Promotional Currency
Promotional Currency, LLC (PC) (/www.promotionalcurrency.com) is the leading aggregator of digital content for promotional marketing purposes. Combining cutting edge promotional strategies and proprietary financial models, PC offers brand partners the first one-stop source for all online and wireless digital content promotions.

As a full turnkey service, PC combines digital music, ringtones, games and other digital content with delivery, hosting, management, co-branding and risk underwriting services to produce a fixed-price model for wired and wireless promotions of all sizes and budgets.

About PlayPhone
PlayPhone (www.playphone.com) ignited the direct-to-consumer mobile revolution in 2003 with one of the first retail mobile entertainment products in the world and continues to innovate new, unique ways to bring mobile content to consumers. Today, PlayPhone is the innovation leader in direct-to-consumer wireless distribution with its best of breed technologies and extensive content portfolio; enabling consumers to purchase thousands of ringtones, images and premium mobile games through any medium, anytime for everyone. PlayPhone is based in San Jose, CA and is funded by top venture firms Menlo Ventures and Cardinal Venture Capital.

For more information, please contact Ingrid Ricks at (206) 784-5856 or via email: pr@promotionalcurrency.com

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Press Release Contact Information:

Promotional Currency
Promotional Currency
Marketing Agent
2601 Network Boulevard
Frisco, TX
USA 75034
Voice: 888.701.3873
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