Mastrad Appoints Tim Morgan As New Executive VP Of Sales & Marketing
French Based Cookware Company Announces The Newest Member Of Their Team

LOS ANGELES, CA, October 27, 2011 /24-7PressRelease/ -- Mastrad, a company specializing in innovative, stylish and functional culinary accessories, is excited to welcome Tim Morgan as their new Executive VP of Sales & Marketing. Morgan will be responsible for directing and managing all sales and marketing efforts in the U.S. and will undoubtedly be a huge asset to the company bringing to the table exceptional leadership, negotiation, problem solving skills and much more.

Showing exceptional knowledge and skill in sales and marketing, Morgan comes to Mastrad with a vast amount of experience in the field, beginning with his Marketing Manager position at the Polaroid Corporation where he developed a Holographic consumer product line for the purpose of company wide sales and distribution. Over the years his experiences at Sunbeam, Panasonic, Le Creuset, and most recently Tramontina, Morgan quickly advanced to more intricate opportunities where he created new corporate sales and marketing programs based on branding and feature differentiation of the company's existing products. With Morgan's substantial amount of knowledge in both departments as well as in the cookware industry itself, he will be critical in implementing new ideas and strategies that will assist Mastrad in broadening their sales and marketing efforts nationwide.

"Tim Morgan was chosen from a large selection of well-qualified applicants due to his impressive background and exceptional understanding of how to sell and market a brand to the public," said Mastrad CEO Mathieu Lion. "His familiarity with the departments he covers as well as his uniquely crafted ideas pertaining to kitchenware and cookware industries assure us that he will advance our company to the next level, and we look forward to having him on our team as we grow."

Morgan has already hit the ground running and he is beginning to come up with fresh and innovative strategies for the company to continually increase their sales across the nation. Having an impressive track record and a knack for success, Morgan will no doubt play a large role Mastrad's success moving forward. For more information on Mastrad please visit www.mastrad.us.

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