Winn Technology Group Releases Lead Nurturing Strategies for Channel Marketing
Winn Technology Group releases the second of their Channel Marketing series, Lead Nurturing Strategies For Channel Marketing.

PALM HARBOR, FL, February 04, 2012 /24-7PressRelease/ -- We take a more comprehensive look into the concept of lead nurturing programs for the Channel, one of the most critical elements of long-term partner and channel marketing.

Download our white paper today - http://bit.ly/yLf8sl

Technology vendors and their Channel partners face a variety of issues and challenges in structuring, implementing and maintaining an effective Channel Marketing program. There are a number of best practices and innovative concepts that can be implemented to overcome these challenges - creating an effective alignment between the parties, and ultimately, driving sales revenue and market penetration.

Too often, partners have traditionally focused only on low-hanging fruit, the short-term sales opportunity, without recognizing the value of longer-term, ongoing cultivation. While hopefully driving initial revenues, the pipeline is never truly developed. The complexities of setting up a true nurturing program can be overwhelming for a small to mid-sized Channel partner.

If you missed out on the first whitepaper, "7 Steps to Effective B2B Channel Marketing," it can be downloaded at http://bitly.com/nSkuIR

Press Release Contact Information:

Winn Technology Group
Winn Technology Group
Marketing Team
523 Palm Harbor Blvd
Palm Harbor, FL
USA 34683
Voice: 800-444-5622
Website: Visit Our Website